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Friday, October 15, 2010

Easton Gets A Head

... plus a shaft, three athletes, and a website!

After months of waiting, it seems like everything is happening very quickly for Easton Lacrosse. They debuted their official logo - the traditional "Easton" script (as featured on everything from baseball bats to hockey sticks to arrows) coupled with Talon's eagle mark. This logo is meant to evoke the synergy of the two brands (Easton acquired Talon earlier this year).

Last week they confirmed that a helmet will be released this spring. The early word is that the helmet is sleek and stylish as well as protective, comfortable, and light. Rumors are now circling that the Riddell XR will be discontinued as a result (Riddell is also owned by Easton Bell).

We first got a glimpse of the new Easton shaft during the Bowhunter Cup, a box lacrosse exhibition game between the US and Iroquois. The initial shaft will be a scandium alloy and will be available in multiple colors. Their look is clean and classy; there is no mistake about the manufacturer or sport. These definitely look like something a serious player would own.

The website also features the debut of the Launch, the company's first head. Available in black, white, yellow, and wood grain, the head will meet the universal specs for all levels of play. It features something Easton calls "Reflex Technology."
The head also has an adjustable screw that allows the player to change the offset to meet his style of play. It will be interesting to see if this will revolutionize lax heads or flop as a useless gimmick.

Lastly, Easton signed three players to represent the company. After seeing Casey Powell use an Easton in the Bow Hunter Cup, his relationship was more or less known. In addition to Powell, the company signed Toronto Nationals goalkeeper Brett Queener. Queener is known for his vivid personality as well as his lax versatility - he is a transition player for the Boston Blazers. Queener is the only player to play two completely different positions in the professional lax leagues. Their third player is Chesapeake Bayhawks defender Michael Evans. The Hopkins graduate helped the Bayhawks win the Steinfled Cup this season. He was also chosen to the 2010 All-MLL team. These signings give Easton a player at each stick length. Definitely not a bad move.

All pictures are from the Easton Lacrosse website

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